Mary Frances Gerety was the copywriter responsible for the “A Diamond is Forever” slogan created for De Beers Consolidated Mines, Ltd. This famous slogan is still used today in advertising pertaining to diamonds.
Who first said diamonds are forever?
Peggy Olson, that emblem of the pioneering ad woman in a man’s world on the television show “Mad Men,” would have been all of 8 years old on the night in 1947 when the real-life copywriter Frances Gerety coined the phrase “A Diamond Is Forever.”
Where does the phrase Diamonds Are Forever come from?
Origin of “A Diamond is Forever”
The origin of this phrase lies in this marketing tagline coined by a copywriter Frances Gerety at a marketing agency in Philadelphia in 1947. De Beers, a brand, used this tagline to boost its sale of the diamonds after the Great Depression.
What company A diamond is forever?
That all changed when the jewelry retailer De Beers and the shrewd creatives at N.W. Ayer & Son unveiled the brilliant “A Diamond Is Forever” campaign. The tagline forever changed public attitudes about diamonds being reserved only for the rich.
Is it true that diamonds are forever?
Over three billion years old, and nearly as old as the earth itself, a diamond is indestructible and a diamond quite literally is Forever.
Who made diamonds valuable?
Diamond, although discovered first in India in 4th century BC, became a very valuable commodity in the 1800s when European women started wearing it at all important social events. The discovery of diamonds in South Africa in 1870s played a very important role in shaping the diamonds as we see them today.
When was Diamonds Are Forever made?
December 17, 1971 (USA)
What is Zales slogan?
What is zales slogan? – Answers. The slogan is “Zales: The Diamond Store.” The founders of the corporation all had previous jewelry experience before coming together to create Zales in 1993.
How are diamonds formed?
Diamonds were formed over 3 billion years ago deep within the Earth’s crust under conditions of intense heat and pressure that cause carbon atoms to crystallise forming diamonds. Diamonds are found at a depth of approx. 150-200km below the surface of the Earth.
What slogan linked the concept of diamonds and eternal love Why was this slogan developed?
In 1947, a copywriter would coin the phrase “A diamond is forever,” driving home the idea that a diamond was a promise of eternal love. In 1947, a copywriter named Frances Gerety at N.W. Ayer would coin the phrase “A diamond is forever” for De Beers, driving home the idea that a diamond was a promise of eternal love.
Are Diamonds worthless?
Diamonds are intrinsically worthless: Former De Beers chairman (and billionaire) Nicky Oppenheimer once succinctly explained, “diamonds are intrinsically worthless.” Diamonds aren’t forever: They actually decay, faster than most rocks.
What percentage of the world’s diamonds come from Africa?
Africa is the world’s largest producer of diamonds, producing as much as 50% of global production. To date, Africa has produced over 75%, in value, of the world’s diamonds with more than 1.9 billion carats worth an estimated $US 158 billion mined. Angola, Botswana and South Africa are leading producers of diamonds.
What is a diamond in the rough?
: one having exceptional qualities or potential but lacking refinement or polish.
How long can a diamond last?
You see, all the Diamonds in the Jewelry Stores Today were Created Billions of years ago. So for a Diamond to Last for a Billion Years, that Pretty Much says “YES, Diamonds DO Last Forever!” After all, Diamonds are the Hardest Known Substance made in Nature (a 10 on the Moh’s Scale).
What is the oldest diamond?
One of the world’s oldest and most famous diamonds has been sold for almost $10 million in Geneva. The 35 carat Beau Sancy diamond is at least 400 years old, and until now has been owned only by members of Europe’s royal families.
Can graphite convert diamond?
Diamond is the high-pressure phase that forms deep in the earth. Under normal conditions, diamond is metastable, meaning that it converts back to graphite when the process is initiated with sufficient energy. … It can switch its internal structure to a different order, thereby turning into graphite.